Archive for September, 2015

Inbound Marketing Drives ROI

Written by Tim Bennett on September 4, 2015. Posted in Blog, Mobile, Search, Site, Social

Inbound Marketing is what it sounds like…Marketing that “Brings Clients In” to the website. Outbound Marketing is Marketing activities that attempt to push people into the website. Both methods can work but the results are quite different. With Inbound Marketing, people who visit your site are doing it voluntarily and because they have an interest in…

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Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service. Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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