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November2018

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Archive for November, 2018

Why Choose to Create a Mobile App?

Written by Tim Bennett on . Posted in Mobile, Search, Site, Social

There are a lot of reasons to set up a mobile app- One up the competition Make your website easier to operate It can speed up your website It adds confidence in your business Get you valuable information from your app users Reduce marketing costs Improve sales Reduce support needs Get customer feedback Now that…

Should Your Business Use Instagram Stories?

Written by Tim Bennett on . Posted in Blog

Story by: Cheryl Baldwin, Director of Marketing Communications at WSI When Instagram Stories first launched in 2016, I thought to myself, “This is just a copycat of Snapchat”. I doubted this new Instagram feature would be able to compete with Snapchat, because “Hey, Snapchat did it first, right?” Two years later, it seems like Instagram has leapfrogged its…

Written by Tim Bennett on . Posted in Blog, Security, Uncategorized

5 Cybersecurity Threats Your Business Can’t Afford to Ignore – It is now common for people to have their computers hacked and have their lives turned upside down.    Most of us have thousands of hours of labor in our computers and hundreds if not thousands of images.  Not to mention the possibility that a…

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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