Log in
Get In Touch With An Expert

Facebook looses it’s punch for marketers??

StatisticsReview of WSI - Mountain Internet Solutions

Facebook looses it’s punch for marketers??

Written by Tim Bennett on . Posted in Blog, Social

If you use Facebook Marketing  you probably have heard the news that Facebook is changing its algorithm and your likely to see a decrease in visibility and interaction with your followers. Thursday January 4, 2018 Mark Zuckerberg explains: “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other,”.  

In response to these complaints Facebook is changing its algorithm  to favor those you communicate with each other on a regular basis.  As a result you will see more relatives and friends in your feed than businesses you follow.  This change will occur slowly but changes are already taking place.

Now this isn’t the end of social marketing but it does mean that your quality connections that you interact with frequently will probably be fine or even better off.  But those with little or no back and forth communication will loose much of their visibility and much of their value as a marketing tool.

This really isn’t surprising news.  Social media, browsers and search engines will always look for ways to improve their users experience because after all, without users they have nothing.

The bottom line is that spammy posts are no longer going to be of much benefit on Facebook.  Instead you should consider having more back and forth communications with your clients.  Or you could avoid the entire issue by purchaseing ads on Facebook.  Their quite effective and target well.

If you need help with your Facebook marketing or any other digital marketing give contact us.

Tags: ,

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

OUR CORPORATE PARTNERS

partners
Call Us:
828.989.4831