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Insightful Digital Marketing Webinars

Our marketing webinars are designed to be more specific and data-driven than our whitepapers. The webinars are conducted once a month by an expert from within our powerful network or a member of the Corporate Team. The idea is to give you a specific overview of a tactic or strategy and then provide examples of where and how they’ve been applied to return measurable results.

Featured Webinar

Our next digital marketing webinar is on Tuesday, June 18 at 11am (EDT) and will focus on SEO:

Sign up now: “3 Golden Rules for Search Engine Optimization Every Business Should Live By”

Recent Webinar Recordings

All WSI digital marketing webinars are recorded, so in case you missed them, here’s what we’ve done:

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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