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Seven Steps to SEO During and Post COVID-19

StatisticsReview of WSI - Mountain Internet Solutions

Seven Steps to SEO During and Post COVID-19

Written by Tim Bennett on . Posted in Blog, How to Compete Online, Search, Uncategorized

Here is what we see:
1. E-commerce sites selling essentials are up in traffic
2. Health & Wellness sites are exploding
3. Travel websites are all over the
4. Publisher websites are in high demand
5. Restaurants and retail are having to pivot
6. Volatility is present in almost all websites
7. Traditional business leads are slowing down

What Smart Business Owners Can Do Now

#1 – Monitor Consumer Patterns, Behaviors & Channel Preferences

•Monitor customer conversations
•Analyze data (Google Analytics)
•Learn from what other businesses like yours are doing
•Have direct conversations with
your customers to see what
they want

# 2 – Strive for Expertise, Authoritativeness,
& Trust (E.A.T)

•Show Expertise: Find out what your audience is searching for, then meet and exceed their needs
•Show Authority: Link authority and brand authority
•Show Trust: Do your best to promote trustworthiness on your website

#3 – Manage Your Web Presence’s Media: Owned, Earned & Paid

•Owned media: Website, Facebook page, and blogs
•Earned media: Shared content, mentions of your brand on other channels, reviews
•Paid media: Any paid third party channels your are leveraging to show your brand.

#4 – Audit Your Upcoming Content & Campaigns

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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