A Brief History Of WSI

How WSI got started

We’ve been in business since 1995. A lot’s happened since then. Here’s a timeline of some major events that have occurred along the way:

WSI was founded in 1995 in Toronto, Canada as a basic web design company. Back then, the Internet was in its infancy and having a website was a big deal. Things have changed, but we’ve been around for it all: the explosion of the Internet, the advent of Google, the rise of social media and the rapid increase of smartphones and tablets. We know and understand the digital landscape because we live in it every day.

As the Internet continues to evolve, so does WSI and the digital solutions we offer. What works today might not work a few months down the road, and we pride ourselves on keeping up to date with the leading digital marketing strategies, solutions and technologies. We started with web design but now offer a full digital marketing suite including site, search, social and mobile solutions.

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Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service. Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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