JANUARY 28, 2020 | 5 MINUTES TO READ Cheryl BaldwinWSI, Director of Marketing & Communications Summary: From a user perspective, seeing the same URL ranked twice on the same page is redundant and possibly pushes another relevant – albeit competing – URL down to the next page. Users may appreciate the update; marketers, not as much. Mere weeks…
It takes a lot of ice below the water level to bring an iceberg up out of the water. With internet marketing a lot of hidden work goes into making a company more visible.
Summary: Confusing search engine optimization terms should not deter you from leveraging this powerful tool. We bring you a mini-glossary of some key SEO terms. Editor’s Note: This post was originally published on October 25, 2017, and was updated on April 4, 2019. Confused by SEO concepts? Wondering how to sift through all the jargon to find…
As a social media marketer, why should you use hashtags? How do they benefit your social marketing strategy? How can you use them effectively to ramp up your social media marketing efforts? Think of hashtags as labels for your content. It’s an effective way to tag and categorize your content so that people can find…
Editor’s Note: This post was originally published on July 25, 2016, and the content was then updated on December 11, 2018. This same content remains pertinent today October 14, 2019. Cheryl BaldwinWSI, Director of Marketing & Communications As you dive into the world of digital marketing, you’ll likely encounter a whole new vocabulary and set…
