Some important factors to consider when developing a digital marketing strategy in other parts of the world. Cultural Differences Language Buyer Personas Regional Social Media Interaction Security Requirements For Information Collection How to Avoid Being Black Listed If you want to expand your business into other countries WSI can make the online marketing process easier…
Competitor Research Competitor research has become more and more the norm for businesses. Savvy business owners understand that in this information age customers can research online to find the best products and services and learn who delivers those products and services at the best price and with the best customer service. Businesses that nurture their online…
Basic Principles Imagine you are an Army General preparing your forces for a big battle. Where do you start? Do you know where all the enemy lines are? How strong are your opponents’ forces? How many ground troops? Who supports them? There are many questions that need answers before you can develop a battle plan…
Given the current social media landscape, it’d be easy for businesses to put their social strategy on the back-burner. But according to WSI’s Cheryl Baldwin, that wouldn’t be the right move at all! What should you do instead? Read the entire story on our corporate blog
If you use Facebook Marketing you probably have heard the news that Facebook is changing its algorithm and your likely to see a decrease in visibility and interaction with your followers. Thursday January 4, 2018 Mark Zuckerberg explains: “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media…
Many marketing agencies suggest they are the best company to work with
because they specialize in your businesses like yours. Perhaps they offer a
website platform that is designed for your business segment.
It is true that the company that specializes in a single segment can offer
some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service.
Why?
If, for example, you own a furniture store and you use the same marketing
company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing
research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial.
Better Marketing
Make sure the marketing company you select can commit to giving you exclusive service. Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors.
When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.