Artificial Intelligence (AI) is evolving at neck-brake speeds and much like the internet of the 80’s we all look back and wish we had embraced it sooner. Businesses that started their online journey earlier were rewarded with greater sales and those that waited saw a decline in business. This time it is different. Yes, there…
Robert MitchellWSI, Chief Artificial Intelligence Officer In the rapidly evolving landscape of digital technology, artificial intelligence (AI) is a beacon of transformative change, especially with the advent of specialized language models. This article explores the profound impact of AI on technology and business, offering insights tailored to the needs and challenges of modern business leaders…
Every industry has been affected differently. In terms of online marketing it is important to consider some variables that will affect the your online marketing efforts. During this down-time many companies have been tuning up their websites, improving their SEO, preparing advertising campaigns, developing an email marketing stategy and even setting up client management tools…
by: Cheryl Baldwin WSI, Director of Marketing & Communications Summary: Potential customers can’t help your business grow if they remain indifferent towards your brand. You have to pique their interest before you can think of selling to them. This process of getting someone’s attention and converting them into potential customers is known as lead generation. As…
2 Big Changes Are Looming 1)… Targeted Online Advertising Slowly Losing its Umph What Is Targeted Online Advertising? Targeted online advertising refers to the collection of IP addresses for purposes of identifying likely customers. With targeted ads you can choose to advertise directly to those people who have shown an interest in your company’s products. Privacy…
