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Finding the Right Email Platform

Written by Tim Bennett on . Posted in E-mail Marketing

SEPTEMBER 25, 2019 | 6 MINUTES TO READ Cheryl BaldwinWSI, Director of Marketing & Communications Summary: Let’s jump into a list of features you need to consider if you’re shopping around for an email marketing platform or if you’re unsure whether your current tool is cutting it. Remember, no single email platform fits all, so consider your…

How to Lower Your marketing Cost

Written by Tim Bennett on . Posted in E-mail Marketing, How to Compete Online, Search, Site, Social, Uncategorized

Or – A better way to look at that is: How to Earn More With Your Marketing Dollars It might sound counter intuitive at first, however often companies are spending too little which wastes marketing dollars because sometimes spending more can prove more profitable. Advertising is a lot like shooting up a signal flare to…

Confessions of an Email Marketer – The Science Behind Boosting Conversions

Written by Tim Bennett on . Posted in Blog, E-mail Marketing, Site, Social

Email marketing can and should be at the centre of many businesses’ digital marketing strategies, but unfortunately, it’s not. This is usually due to companies misunderstanding (and therefore not realizing and appreciating) the power of email marketing. But email marketing works, and our webinar, “Confessions of an Email Marketer – The Science Behind Boosting Conversions“,…

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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