Understanding Digital Marketing and Plotting a Course for Your Business Understanding the complexities of Digital Marketing As you can see from the infographic above, there are eight tiers to Digital Marketing. Website Adaptive SEO (Search Engine Optimization) Content Marketing Marketing Automation AI & CRM Analytics Social Marketing Mobile Marketing Choosing the best Digital Marketing plan…
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Given the current social media landscape, it’d be easy for businesses to put their social strategy on the back-burner. But according to WSI’s Cheryl Baldwin, that wouldn’t be the right move at all! What should you do instead? Read the entire story on our corporate blog
Many marketing agencies suggest they are the best company to work with
because they specialize in your businesses like yours. Perhaps they offer a
website platform that is designed for your business segment.
It is true that the company that specializes in a single segment can offer
some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service.
Why?
If, for example, you own a furniture store and you use the same marketing
company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing
research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial.
Better Marketing
Make sure the marketing company you select can commit to giving you exclusive service. Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors.
When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.