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The Importance of Landing Pages

Written by Tim Bennett on . Posted in How to Compete Online, Search

Editor’s Note: This post was originally published on July 25, 2016, and the content was then updated on December 11, 2018. This same content remains pertinent today October 14, 2019. Cheryl BaldwinWSI, Director of Marketing & Communications As you dive into the world of digital marketing, you’ll likely encounter a whole new vocabulary and set…

Reasons Your Website May Need an Upgrade

Written by Tim Bennett on . Posted in Blog, Mobile, Online Advertising, Search, Uncategorized, Website platforms

1) Appearance We all know first impressions are the most important ones.  A clumsy looking and poorly functioning website can damage your companies image and send visitors to your competitors. Ask yourself these questions: Does my website give prospective clients a feeling of confidence in what I do? Does my website do a better job…

Outsourcing Internet Marketing

Written by Tim Bennett on . Posted in Get in touch with experts, How to Compete Online, Search, Site, Social, Uncategorized, Website platforms

Have you given any thought to outsourcing your Internet Marketing? Ten to fifteen years ago Internet Marketing meant having a website. At that time it was possible to hire someone part-time or full time to manage a website and larger companies with hundreds or thousands of products might have a small team of people working…

How to Lower Your marketing Cost

Written by Tim Bennett on . Posted in E-mail Marketing, How to Compete Online, Search, Site, Social, Uncategorized

Or – A better way to look at that is: How to Earn More With Your Marketing Dollars It might sound counter intuitive at first, however often companies are spending too little which wastes marketing dollars because sometimes spending more can prove more profitable. Advertising is a lot like shooting up a signal flare to…

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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