2 Big Changes Are Looming 1)… Targeted Online Advertising Slowly Losing its Umph What Is Targeted Online Advertising? Targeted online advertising refers to the collection of IP addresses for purposes of identifying likely customers. With targeted ads you can choose to advertise directly to those people who have shown an interest in your company’s products. Privacy…
In case you missed our webinar “A strategic Approach to Connecting & Engaging with Your Customers Online” we have attached the power point here. There has been no more important time in history to improve your companies online visibilty and engagement than today. Download Presentation
As a social media marketer, why should you use hashtags? How do they benefit your social marketing strategy? How can you use them effectively to ramp up your social media marketing efforts? Think of hashtags as labels for your content. It’s an effective way to tag and categorize your content so that people can find…
Since the beginning of advertising it has always been about the product. Promote the product, promote the product, promote the product. Today, with the tremendous volume of ads being forced on shoppers using every trick possible to get the attention on products it is not surprising that savvy shoppers of today blow off anything that…
AUGUST 9, 2019 | 4 MINUTES TO READ Cheryl BaldwinWSI Director of Marketing & Communications Summary: As you become more active on LinkedIn, push and challenge your boundaries to brainstorm new and innovative ways to continue growing your company’s online reputation and brand. LinkedIn has become a vital social media tool for brands and businesses. Your customers…
Many marketing agencies suggest they are the best company to work with
because they specialize in your businesses like yours. Perhaps they offer a
website platform that is designed for your business segment.
It is true that the company that specializes in a single segment can offer
some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service.
Why?
If, for example, you own a furniture store and you use the same marketing
company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing
research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial.
Better Marketing
Make sure the marketing company you select can commit to giving you exclusive service. Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors.
When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.