Given the current social media landscape, it’d be easy for businesses to put their social strategy on the back-burner. But according to WSI’s Cheryl Baldwin, that wouldn’t be the right move at all! What should you do instead? Read the entire story on our corporate blog
If you use Facebook Marketing you probably have heard the news that Facebook is changing its algorithm and your likely to see a decrease in visibility and interaction with your followers. Thursday January 4, 2018 Mark Zuckerberg explains: “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media…
How to choose? The list of digital marketing tools vast! Digital marketing tools can save your business time and money, build and strengthen your business or they can be a complete waste of time and marketing resources. So choose carefully. Click on graphic to enlarge WSI can help! The first and most important step is…
Inbound Marketing is what it sounds like…Marketing that “Brings Clients In” to the website. Outbound Marketing is Marketing activities that attempt to push people into the website. Both methods can work but the results are quite different. With Inbound Marketing, people who visit your site are doing it voluntarily and because they have an interest in…
If you have been tracking your website tracking using Google Analytic or other related Analytic software you many have noticed that over time fewer and fewer results were showing for Keywords used by visitors or if you have seen the message “google keywords not provided” this is due to changes that Google has been making…
Many marketing agencies suggest they are the best company to work with
because they specialize in your businesses like yours. Perhaps they offer a
website platform that is designed for your business segment.
It is true that the company that specializes in a single segment can offer
some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service.
Why?
If, for example, you own a furniture store and you use the same marketing
company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing
research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial.
Better Marketing
Make sure the marketing company you select can commit to giving you exclusive service. Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors.
When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.