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Responsive Design

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Multi-Device Web Design Solutions

Design is an extremely important aspect of digital marketing, and web design is no longer a one-size-fits-all proposition. The reason is simple: are consumers going to be viewing your site and its content on desktops, laptops, tablets and smartphones? If the answer is yes – and there’s no good reason it wouldn’t be – then your business needs responsive web design.

The Importance Of Being Responsive

Responsive web design solutions allow businesses to build and manage a consistent presence across all channels that a 21st century consumer uses. This means that your website and its content will look proportionate to the screen-size it’s being viewed on. Many businesses don’t realize they are losing conversions (potential sales) by not implementing responsive web design solutions.

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Make It Easy To Convert

User experience also plays a large role in the significance of responsive web design solutions. If a potential customer can’t use your site properly on a smartphone or a tablet, there’s a good chance that your unresponsive site will interrupt their buying cycle and send them running in the direction of your competitors.

Responsive web design solutions are a key component of any digital marketing strategy in 2013 and beyond.  Quick loading of the site is becoming vital as search engines start to put slow running websites on the back burner.

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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