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Landing Page Optimization

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Landing Page Marketing That Converts

There’s no denying it: landing page marketing is an extremely underrated digital marketing tactic. Everybody makes a lot of noise about traffic (or does traffic just make a lot of noise?), and while it’s important to get more eyeballs on your “stuff”, conversion – which is really what landing pages are focused on – doesn’t get enough of the credit.

It’s a simple numbers game. Okay not all numbers games are simple, but this one is easy. Let’s say your website converts one out of every 100 visitors (1/100 = 1% conversion rate). Most businesses focus on increasing traffic to get more conversions, which does work; if you can attract 100 more visitors, you’ll get one more conversion (2/200 = 1% conversion rate). Seems easy enough, but increasing traffic by 100% per day (or even per week) to get just one more conversion is actually hard (and can be a lot of work if you aren’t buying the traffic).

Don’t Get Stuck In Traffic

But there’s another way! Instead of worrying about your traffic numbers, why not work with what you’ve got? If you do a little bit of landing page marketing and improve your design, messaging and calls to action, maybe you can bump your conversion rate up to 3%. That’s just a measly 2% increase, right? Wrong. A 2% increase actually means better results and more return on your investment. The numbers don’t lie: 3% conversion rate = 3/100 visitors (3 is more than 2, and it took much less work).

Landing page marketing can make a world of difference, and when combined with other solutions like pay-per-click and display advertising, you can start to make significant strides for your business.

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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