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Actionable Marketing Resources

We like to say we know what we’re talking about (and we certainly do), but we also know it’s more effective to show than it is to tell. And our digital marketing resources do just that – they show you that we know what we’re talking about.

If you’re interested in learning more about digital marketing or looking to implement some tactics yourself, by all means, read our resources and go do it! That’s what they’re here for, to help you learn.

What To Watch For

Every month we release topic-specific whitepapers, webinars and recordings from industry experts, a monthly newsletter (which you can sign up to receive), comprehensive guides, and we’ve literally written the book on digital marketing. We focus on a different strategy or tactic every month, just to keep you on your toes. How’s that for digital marketing resources?!

Featured Resources

Throughout June we’ll be featuring digital marketing resources centered on Search Engine Optimization (often referred to as SEO).

On the other hand, if you just want to get a sense of what digital marketing is about and how it can help your business, take a look through our digital marketing resources and then get in touch with us so we can start working on your project immediately.

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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