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Display Advertising

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Display Advertising: What You’re Missing

There have been several studies that show advertisers who run PPC along with complimentary creative display ads experience better results than running search engine campaigns alone. In some cases, using search and display advertising together resulted in a double-digit increase in conversion rate. It’s rational to assume that if people see your brand while surfing and also when on major search engines, they are more likely to buy from you.

In just under 10 pages you’ll find out:

  • How and why to use display advertising
  • The different targeting option available with display ads
  • Why you should take advantage of remarketing and retargeting
  • Considerations around display ad designs
  • Key metrics to track for all display campaigns

If any of the above is resonating with you, just complete our short form below to download your own copy of our Display Advertising: What You’re Missing whitepaper.

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Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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