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Posts Tagged ‘digital marketing’

Understanding Digital Marketing and Plotting a Coarse for Your Business

Written by Tim Bennett on . Posted in Blog, Uncategorized

Understanding Digital Marketing and Plotting a Course for Your Business Understanding the complexities of Digital Marketing As you can see from the infographic above, there are eight tiers to Digital Marketing. Website Adaptive SEO (Search Engine Optimization) Content Marketing Marketing Automation AI & CRM Analytics Social Marketing Mobile Marketing Choosing the best Digital Marketing plan…

Inbound Marketing Drives ROI

Written by Tim Bennett on . Posted in Blog, Mobile, Search, Site, Social

Inbound Marketing is what it sounds like…Marketing that “Brings Clients In” to the website.  Outbound Marketing is Marketing activities that attempt to push people into the website.  Both methods can work but the results are quite different. With Inbound Marketing, people who visit your site are doing it voluntarily and because they have an interest in…

Citizens Federal Savings & Loan

Written by Tim Bennett on . Posted in Blog, Client Case Studies, Site

Ohio-based Citizens Federal Savings & Loan Association (CFSL) was established in 1885 and has been around for over 124 years. The organization prides itself on providing friendly and personal services to its customers since its inception. CFSL offers a wide range of deposit accounts and lending products to individuals and businesses in the region. WSI…

Mardi Gras Casino

Written by Tim Bennett on . Posted in Blog, Client Case Studies, Site

Mardi Gras Casino is South Florida’s premier casino and gaming destination offering a unique experience with over 70,000 square feet of casino excitement. Located in Hallandale Beach it is a long standing South Florida hotspot, attracting both vacationers and locals for over 70 years. WSI Goals Strengthen Mardi Gras’ position in Florida’s competitive gaming and…

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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