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Posts Tagged ‘mobile marketing’

April 21 Google tweaks the Algorithm for Mobile Friendly Websites. How will you rank?

Written by Tim Bennett on . Posted in Blog, Mobile, Search, Site, Social

So it’s possible that on April 21st Google will reveal its plans for page ranking mobile friendly website design, putting an end to all the speculation. One thing is clear, no mater what Google does with page ranking, phone and mobile devices have become the dominant player in Online Search. The ease of use and…

WHY IS MOBILE MARKETING SO IMPORTANT?

Written by Tim Bennett on . Posted in Mobile

Because it’s too big to ignore. I’m sure you’re well aware of the emergence of smartphones and tablets, but really focus on how prevalent they are the next time you’re, well…the next time you’re anywhere. Take a minute to observe your surroundings when you’re in these places or situations: The workplace – do we ever…

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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