AUGUST 9, 2019 | 4 MINUTES TO READ Cheryl BaldwinWSI Director of Marketing & Communications Summary: As you become more active on LinkedIn, push and challenge your boundaries to brainstorm new and innovative ways to continue growing your company’s online reputation and brand. LinkedIn has become a vital social media tool for brands and businesses. Your customers…
If you use Facebook Marketing you probably have heard the news that Facebook is changing its algorithm and your likely to see a decrease in visibility and interaction with your followers. Thursday January 4, 2018 Mark Zuckerberg explains: “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media…
Many marketing agencies suggest they are the best company to work with
because they specialize in your businesses like yours. Perhaps they offer a
website platform that is designed for your business segment.
It is true that the company that specializes in a single segment can offer
some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service.
Why?
If, for example, you own a furniture store and you use the same marketing
company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing
research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial.
Better Marketing
Make sure the marketing company you select can commit to giving you exclusive service. Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors.
When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.
