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Paid Search Advertising (PPC)

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Paid Search Solutions – Guaranteed Results*

Many businesses incorrectly assume that if they build a website, people will come. Unfortunately, the Internet isn’t like a cornfield in Iowa and you are not Ray Kinsella. Unlike in the movie Field of Dreams, they may not come if you just sit around and wait. WSI’s paid search solutions will ensure that people do come if you pay for them.  At WSI we have Google Certified staff that can improve the quality of your campaigns and of the bidding process.  We also have specialist in Bing ads, Facebook ads, LinkedIn and others.

Similar to SEO, the goal of paid search advertising (also referred to as pay-per-click or PPC) is to drive more traffic to your site. The main difference is that with PPC, you are directly paying for every single visitor who arrives at your site after clicking on a paid search ad.

Wait, let’s back up. Although paid search ads and organic search results appear on the same page, they are significantly different. PPC ads are generally at the very top of the page and appear on a slightly colored background. Every time these top two links are clicked, the ad owners pay a fee.

Take the next step.  Contact WSI for help marketing your business.

A Little Of This And A Little Of That

If SEO and paid search solutions are so similar, how do you know which one is better for your business? The answer depends entirely on your goals, but more often than not, both SEO and PPC can help your business. SEO is a slower, more in-depth process, while PPC can deliver quick, immediate wins for a fixed cost.

If your business desires more visitors as quickly as possible, ask for WSI’s paid search solutions and traffic you shall receive. We’ll target efficient keywords that will not only drive traffic, but also increase conversions (which ultimately means more sales).

*There is no guaranty you will close the leads. That is up to your sales staff and how well the product fits the prospects needs.  We can guaranty you will get leads to your website who are interested in your products/services.

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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