Marketing Guides

WSI’s marketing guides provide a general summary for each month’s digital marketing resources, which includes our whitepapers, webinars and Inside Edge Newsletter. The guides are designed to give you quick and actionable takeaways, just in case you don’t have time to dive deep into an hour-long webinar or the pages of a whitepaper.

Featured Guide

Currently, our featured marketing guide is SEO: 3 Golden Rules. This quick guide will give you an overview of the current state of SEO and rules your campaigns need to follow. Stay tuned for the release of our guide on social media being released in conjunction with our upcoming social media webinar (July 23, 11am).

Available Digital Marketing Guides

Our other digital marketing guides include:

Many marketing agencies suggest they are the best company to work with because they specialize in your businesses like yours. Perhaps they offer a website platform that is designed for your business segment. It is true that the company that specializes in a single segment can offer some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service. Why? If, for example, you own a furniture store and you use the same marketing company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial. Better Marketing Make sure the marketing company you select can commit to giving you exclusive service. Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors. When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.

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